March Cover Story 
| Social Selling | Marketing is taking on a whole new meaning as social media sites change the way agencies get the word out.
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Sharon Emek used to start her day before 6 a.m. to attend breakfast network meetings in hopes of getting new business – but not anymore. Now that she’s on Facebook and LinkedIn, she networks with hundreds of people whenever and wherever she wants– and gets new business in the process.
Also in this issue:
Ace Insura
The Case of Concerned Coach Insurance Views
Putting the Human Touch on 21st Century Personal Lines
Chairman’s Voice
A Half Time Game Plan On the Hill
Higher Taxes Threaten Small Business Owners
On Branding
Branding in a Tough Economy
| Online Features Agency Management: Misidentifying Named Insureds on Policies
A significant source of uncovered claims, many that result in E&O claims against agents, involves the failure to (properly) identify named insureds on an insurance policy. For many businesses and even personal lines accounts, the entities that need coverage can be complex and due diligence is the order of the day.
Sales: Is Incentive Compensation Really for Your Agency?
Your employees, valued and hard working, are still expecting you to “treat them right” even though both your commission income and your bottom line continue to be stressed. Now you're faced with an article on incentive compensation and you ask yourself, “Why even bother reading this? I can’t afford the raises and bonuses I’m forced to give my employees now.” Here's why....
Customer Service: Top 10 Telephone Basics
This article is applicable to everyone, from a CSR to a CEO. Having good telephone skills helps build stronger relationships with everyone. Whether the call is incoming or outbound, these techniques can be applied to virtually every call.
Technology: Create Adobe Acrobat Documents for Free
Creating Adobe Acrobat documents can be expensive and slow. The good news is that there are an increasing number of alternatives that have almost as much functionality as the full Adobe Acrobat software. And you can't beat the price: FREE! Coverages: Why Do Insureds Need D&O Insurance?
It's relatively easy to convince a prospect they need CGL coverage. However, it may be difficult to convince them that they may need other forms of liability insurance such as Directors & Officers, Errors & Omissions, Employment Practices Liability, etc. The problem often involves a lack of understanding between the differences in these coverages and the exposures that trigger them.
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